NBA: Remember Steph Curry?

You know how the NBA markets their star players by filming them walking into the arena with headphones on before nationally televised games?

Well...if you're Steph Curry of the Golden State Warriors then you've probably been listening to Janet Jackson's "What have you done for me lately" while strolling to the locker room this season.

Seriously...if you've been paying attention to the NBA this year then you've noticed that no one notices him anymore.

This time last year Chef Curry was the toast of the league. He was the reigning league MVP, reigning NBA champion, and reigning media darling in all of sports.

And in some circles he was considered the best player in the world. Yes...even better than King James himself.

Curry was on his way to the best regular season record in NBA history, the scoring title, and a second straight MVP award...the first unanimous MVP in league history.

He was everywhere...he was The Face of the NBA.

Fast forward to today and Curry is treated as just another good player on a great team.

How did this happen?

Blowing a 3-1 lead in last year's NBA Finals started his slide to anonymity, especially when you consider the fact that he was routinely targeted and torched on defense by Cleveland's Kyrie Irving during those all-important series clinching games.

And it all went downhill from there.

Curry's Under Armor shoe line was unveiled around that time, and was met with resounding criticism.

A month later Kevin Durant joined the Warriors in a move that dominated the headlines all offseason.

When the 2016-17 season started there was no talk of an MVP Three-Peat for Curry. In fact, that storyline couldn't even get coverage on the back pages of Oakland's local newspaper.

Instead, the NBA front page news has been reserved for LeBron James and his frustration with his critics and this year's roster, and the drama in New York with Phil Jackson, Carmelo Anthony, owner James Dolan, and former Knicks legend Charles Oakley.

In between those ever-evolving scenarios we have the ongoing feud between Durant and his former teammate Russell Westbrook.

And speaking of Russ, this year's MVP race has come down to him and fellow triple-double machine James Hardin of the Houston Rockets. No mention of Curry for the coveted award...

Not even a sniff.

It's gotten so bad that Curry rocked a red headband in last night's All Star game...knowing that it would ignite Twitter tolls worldwide. And for the record, the trolls didn't disappoint.

Even his little brother Seth, who has been relegated to less than second fiddle, chimed in with a troll of his own last night.

I guess if you're Steph, even if they are talking negatively...at least people are talking about you again.

Think about it, when it comes to newsworthy personalities on the Warriors this season Curry is fourth behind Durant, Draymond Green, and head coach Steve Kerr with his outspoken views on politics and marijuana.

And if Golden State goes on to recapture the title this season the overwhelming storyline will be Durant's first one...not Curry's second.

My how the mighty have fallen.

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